HEVEL MAON ENTERPRISES - Home of UNCLE MOSESTM
Enterprises (HME) is a cooperative of 10 Kibbutzim (Communal Farms) in the southwest
region of Israel – the Negev. It was established in
1956, permanently employs 200 people, but takes on 350 more in high season.
The cooperative farms 40,000 acres of prime irrigated land and 1,000 acres of
citrus orchard. Production is year round and we are amongst the largest exporters
to the European market. Large state of the art automated packing facilities,
each dedicated to one crop, ensure the quality that we are known for. Our
regional climate and mostly sandy and loess soil is perfect for growing the produce
that we expertise in. Farming in the region is quite advanced, intensive and sophisticated
Potatoes, which are the major crop in the western Negev, make up about 70% of the volume of Hevel Maon's activity. 45% of the potato production is exported to markets in Europe, with England acquiring almost half of the produce. Each of the countries Germany, Netherlands, France, Norway and Switzerland purchase between 10-15 percent of our export and the rest of the produce is marketed to Eastern Europe and Russia. We also harvest 15,000 tons potatoes for food industries in Israel, including McDonalds
The annual production of root vegetables marketed by the corporative reaches
more than 175 thousand tons.
Potatoes are our major crop with over 125,000 tons
are our second largest crop with approximately 38,000 tons – half for export.
Baby Radishes are 12,500 tons and Onions 2,500 tons.
Our Citrus groves yeild over 13,000 tons of which 25% are lemons.
We have 37,500 ton of cold storage on site.
.Our financial turnover for 2014 was $107,500,000
Israeli consumers are not as potato-savvy as their European
counterparts, not very paticular about the potato variety they are eating.
Hevel Maon Enterprises, understanding the potential of marketing
commodities with higher quality and standards, created the brand name
"Uncle Moses" in 2002. All "Uncle Moses" products undergo
high quality control, mostly with optical sorting machines. Potatoes come in 3
different color consumer packages, according to recommended usage – baking, cooking and frying. "Uncle
Moses" is trying to increase Israelis’ potato awareness by being the only brand
which also specifies the variety on the bag. The "Uncle Moses" brand name
is known not only for its potatoes but for its carrots, baby radishes and
onions as well.